lil yachty aoty

With ‘Let’s Start Here,’ Lil Yachty Emerges as Music’s Boldest Creative Director

By Jeff Ihaza

Lil Yachty is rich. The 25-year-old musician posts TikToks featuring exotic Italian furniture, and goes vintage shopping with Drake. By the time he graduated high school, he’d already bought his mom a house. He caused a mild international incident with his viral hit “Poland,” a loosie released late last year in which he croons, with impossible sincerity, about bringing illegal pharmaceuticals into Poland. One couldn’t imagine a more charmed Gen Z existence. And yet, on “:(failure(:,” an early interlude from his left-turn of a new album, Let’s Start Here, he says that he’s “seen failure a few times/More recently than before, actually.”

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Maturation is a central theme of the album. You can hear the inspiration of Tame Impala ’s anxious midlife musing on “the ride-,” featuring rap experimentalist Teezo Touchdown. The song’s lush, psych-rock production makes for a fitting landscape. We’re bearing witness to a childhood’s end, as both howl into the void. There is, indeed, a lot of howling on the album. 

Oohs and ahhs stretch to the heavens with intention — like on standout “pRETTY,” which is already proving to be a hit on TikTok, and sounds like a slowed bedroom cut from the cult label Naked Music. Percussion rumbles gently over the staggering two-step, while a sensual, otherworldly warble breaks through the clouds like a ray of sunshine in spring. 

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You could call Let’s Start Here a rebuke of the notion that listeners have abandoned the full-length album. The record’s tight 57 minutes feel as cohesive a project as any artist has released in the streaming era. Yachty’s genuine adoration of his musical inspirations is like the Gen Z alchemy of Pinkpantheress, able to turn familiar source material into something entirely new. 

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Let’s Start Here.

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Let’s Start Here.

“something ether”.

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sAy sOMETHINg

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Let’s Start Here.

The first song on Lil Yachty’s Let’s Start Here. is nearly seven minutes long and features breathy singing from Yachty, a freewheeling guitar solo and a mostly instrumental second half that calls to mind TV depictions of astral projecting. “the BLACK seminole.” is an extremely fulfilling listen, but is this the same guy who just a few months earlier delivered the beautifully off-kilter and instantly viral “Poland”? Better yet, is this the guy who not long before that embedded himself with Detroit hip-hop culture to the point of a soft rebrand as Michigan Boy Boat? Sure is. It’s just that, as he puts it on “the BLACK seminole.”, he’s got “No time to joke around/The kid is now a man/And the silence is filled with remarkable sounds.” We could call the silence he’s referring to the years since his last studio album, 2020’s Lil Boat 3, but he’s only been slightly less visible than we’re used to, having released the aforementioned Michigan Boy Boat mixtape while also lending his discerning production ear to Drake and 21 Savage’s ground-shaking album Her Loss. Collaboration, though, is the name of the game across Let’s Start Here., an album deeply indebted to some as yet undisclosed psych-rock influences, with repeated production contributions from one-time blog-rock darlings Miles Benjamin Anthony Robinson and Patrick Wimberly, as well as multiple appearances from Diana Gordon, a Queens, New York-hailing singer who made a noise during the earliest parts of her career as Wynter Gordon. Also present are R&B singer Fousheé and Beaumont, Texas, rap weirdo Teezo Touchdown, though rapping is infrequent. In fact, none of what Yachty presents here—which includes dalliances with Parliament-indebted acid funk (“running out of time”), ’80s synthwave (“sAy sOMETHINg,” “paint THE sky”), disco (“drive ME crazy!”), symphonic prog rock (“REACH THE SUNSHINE.”) and a heady monologue called “:(failure(:”—is in any way reflective of any of Yachty’s previous output. Which begs the question, where did all of this come from? You needn’t worry about that, says Yachty on the “the ride-”, singing sternly: “Don’t ask no questions on the ride.”

27 January 2023 14 Songs, 57 minutes Quality Control Music/Motown Records; ℗ 2023 Quality Control Music, LLC, under exclusive license to UMG Recordings, Inc.

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Lil Yachty Reveals AI-Generated Album Cover for ‘Let’s Start Here,’ Depicting Demented Boardroom of Executives

By Yousef Srour

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Lil Yachty has revealed the artwork and release date for his forthcoming album, “Let’s Start Here,” set to debut Jan. 27 on Quality Control Music and Motown Records.

Ever the provocateur, the rapper’s new cover art previews an AI-generated image of what seems to be seven executives sitting next to each other in suits. With malformed faces akin to a psychedelic trip down the rabbit hole, the artwork seems unremarkable upon first glance. However, the longer you stare at their faces, they look inhuman, with contorted facial features and warped smiles.

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In an interview with Icebox last year , the “ Minnesota ” rapper has expressed that his “new album is a non-rap album,” hence the second chapter that he alludes to in his Instagram post. Yachty explains: “It’s alternative, it’s sick!” After recently collaborating with artists such as Tame Impala, he’s been in the process of creating a “psychedelic alternative project… [with] all live instrumentation.”

Slowly shedding major label support, Yachty now has his own label and creative consultant company, Concrete Records and Concrete Family, respectively. Working closely with Concrete Family, Yachty teamed up with the General Mills cereal brand in 2020 for a limited collaboration with Reese’s Puffs and has an undisclosed sneaker set to be released at a later date. Similar to his 2021 mixtape, “Michigan Boat Boy,” which featured almost solely Detroit artists including Rio Da Yung OG and Babyface Ray, Yachty plans to also release a mixtape with the Concrete Boys collective sometime this year.

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