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Lil Yachty and Karrahbooo’s Feud Escalates With Bullying Accusations

Lil Yachty and his former artist Karrahbooo 's feud escalates with bullying accusations.

Lil Yachty and Karrahbooo Continue Throwing Shots at Each Other

On Sunday (Aug. 25), Lil Yachty hopped on his Instagram Story to address Karrahbooo's claims about writing her own rhymes and being bullied. Karrahbooo was part of Yachty's Concrete Boys collective. Although Yachty didn't directly address the 27-year-old rhymer, his message suggested that he clapped back at her allegations.

"Don't throw rocks and hide your hands," Boat wrote on his IG Story post below.

After catching wind of the Atlanta rapper's message, Karrahbooo posted a lengthy statement on her Instagram Story about supporting others in times of need and alluded to Yachty picking on her.

"I'll never forget this feeling, this chapter of my life. I'll never be the same," Karrahbooo penned in her IG Story. "I'll never forget who was there for me. I done chopped people out/spent my last/slapped folks 4 ni**as. I ride every time naturally, but that's just how I am. Nobody owe me sh*t tbh I'm just taking a mental note. I can't even look at most people da same way. To know the truth and watch a grown man with 12 million followers overly lie on my name and publicly bully me for literally no reason at all while I silently been conquering all da sh*t ni**as been throwing me this whole time behind closed doors. I'll never ignore the signs again, and I will never stop, no matter how much they hate me."

In her next IG Story post, Karrahbooo responded to Yachty's aforementioned message, insisting that they could discuss their issues on the phone. She also stated that she just wanted to make peace with individuals in the music scene.

"I never threw rocks and u have my number you big grown b**ch. Leave me alone literally @lilyachty," she typed in her IG Story post. "I never said nothing about sh*t and I still ain't say nothing 'bout what's really going on. I don't want no beef wit you industry people. Just move on wit ur life. Stop tryna bring me down when I stay out the way. I'm done talking. You got it. Yo character gone speak for itself."

Read More: Lil Yachty Goes Off After Being Accused of Mistreating Best Friend and Cohost Mitch During Podcast Episode

Why are lil yachty and karrahbooo beefing.

Things went south between Lil Yachty and Karrahbooo after a fan shared a post on social media and claimed that after bumping into Karrahbooo at a restaurant, the rapper told her she was kicked out of Concrete Boys and bullied during her time on the label . On Aug. 22, Lil Yachty went live on Instagram and denied Karrahbooo's bullying allegations . Boat said Karrahbooo was actually the one bullying others.

"Tell people how you talk to people," Yachty said in his heated video below. "How you tell my security guard, 'Oh, you homeless. You work for me. You're poor. We above you.' You talk to people like they nothing...Tell people how you verbally abuse people. How you said you gon' spit on me when you see me."

"I been letting you do this whole thing where you act like you a princess and you sweet," he continued. "Stop the front, bro. We have withheld your actions since the beginning of me giving you this career. What the f**k are we talking about, bro. You don't even do nothing. It's so crazy to me, bro. ’Cause I've given you a career, and from time to time, you just disrespect me.

Boat then mentioned that Karrahbooo has a $900,000 debt to his label. Afterward, the Quality Control rhymer leaked his reference track to Karrahbooo's 2023 On The Radar Freestyle , suggesting that she didn't pen the lyrics.

Karrahbooo Claps Back at Lil Yachty's Claims About Writing Her Lyrics

On Aug. 23, Karrahbooo went on her Instagram Story to clap back at Yachty by sharing three songs she claimed to write and highlighted their streaming counts.

"Running Late," boasted over 7 million streams, "Where Yo Daddy," garnered 3 million streams and the On the Radar Concrete Cypher freestyle hit nearly 3 million streams.

Karrahbooo captioned the image, "put it on yo kid i ain't these songs [M]iles[.] Stop da cap and leave me out ur internet shenanigans [tears of joy emoji]."

She continued: "Stop bullying me big dawg [tears of joy emoji] i never said nothing u letting random fans get in yo head man up."

During her performance at the Dig in Day Festival in Chicago on Aug. 24, Karrahbooo suggested that Yachty's ghostwriting claims were false.

"Who ain't write it, who ain't write it," she rapped during her performance in the video below.

Read More: Lil Yachty Says He’s Done With the Internet and Won’t Be Talking Anymore

Take a look at Lil Yachty and Karrahbooo shading each other online below.

See Lil Yachty and Karrahbooo’s Feud Escalate With Bullying Accusations

Watch lil yachty speak about karrahbooo's bullying allegations, see karahbooo address lil yachty's claims about writing her rhymes, see unnecessary hip-hop beefs that never should've happened, more from xxl.

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Lil Yachty Has All-Time Crash Out Session Over Karrahbooo & ‘A Safe Place’ Co-Host Mitch

In case you were living under a rock or just woke up from coma, last night Lil Yachty had a public meltdown on Instagram Live over his former artist Karrahbooo and his podcast co-host and friend Mitch.

First, a clip of his podcast A Safe Place went around of him, Mitch, and Key Glock having a discussion about trying to understand why some want what others have when things got awkward. “Some people gotta eat, gotta feed they family, however the case may be,” Yachty said. “That’s when the militant part comes into play because sometimes, unfortunately, don’t wanna put in work and just want what you have. And that’s a whole different conversation because I ain’t been rich forever.” Adding, “I done been broke before, so who am I to tell this n—a not to go do what you gotta do.

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Mitch disagreed and said you can give them different advice.” However, Yachty then replied, “Like what? You ain’t never had a job. What you gonna tell a n—a to get a job?” The Atlanta rapper then brought up what Mitch would be doing with his life if Yachty wasn’t around and all Key Glock could do was sit there in silence.

Lil Yachty disrespecting his friend in front of Key Glock. pic.twitter.com/owWr6Efkbc — 🌎Zay🌍 (@TLOZAY88) August 22, 2024

Naturally, Rap Twitter had a field day with said clip and criticized Yachty for being a bad friend. Boat addressed the viral clip during his IG Live session and stated he started the podcast to help his friend and said he was going to end it because Mitch wouldn’t defend him on social media. “I aint want to do no motherf—king podcast, n—a, I’m a f—king rapper.”

Lil Yachty goes off on his bestfriend and producer Mitch and cancels their podcast together 'A Safe Place' on IG live, for not clearing up a viral clip "I aint want to do no motherf*cking podcast n*gga, Im a f*cking rapper… I put $400,000 in Mitch pocket…" pic.twitter.com/OX9TloJQ58 — SOUND (@itsavibe) August 23, 2024

Mitch then took to X to clear the air, suggesting him and Yachty joke around and are often brutally honest with each other.

View this post on Instagram A post shared by DJ Akademiks (@akademiks)

As for Karrahbooo, a waitress at Red Lobster set fire to this whole night. X user @C_Staxxz claimed the former Concrete Boy member walked into the restaurant chain to buy some Cheddar Bay Biscuits said she was kicked out of the group after being asked why she left. The user also claimed Karrahbooo told her that “they were really mean to her and bullying her a lot.”

A fan who met KARRAHBOOO claims she said she was "kicked out" of Concrete Boys and bullied within the group pic.twitter.com/NDmuYN467Q — Kurrco (@Kurrco) August 22, 2024

Those two now-deleted tweets bothered Yachty so much, he decided to hop on Live and finally address the situation. He responded by saying, “Tell people how you verbally abuse people. Don’t get on here to make it seem like niggas kicked you out… bullying you? Bro, go ‘head and tell people how you talk to people… You talk to people like they’re small, like they’re beneath you.”

He then claimed that he wrote all of her verses and styled her and the other members of the Concrete Boys. “I wrote every f—king verse you’ve done,” he said. “I dressed you. I dressed all five of y’all n—as, bro. I dressed five n—as every time we stepped out the house. I put an outfit on everybody. I put eight carat earrings in everybody ear. I put three chains on all y’all neck.”

Adding, “We bought a Cartier watch. I gave you that chrome Rolex, bro. You was waiting tables… What are we talking about, n—a? I changed your motherf—king life and you are here lying, talking about some, ‘We bully you’… That sh—t got me f—ked up, bro. You got me f—ked up, bro. You disrespectful, bro. You talk to people crazy. You tell people that they are nothing. You tell people you’re going to spit on them. You tell people they poor and you talk to my f—king label crazy. You claim I was stealing money from you. Stealing money from you how? You ain’t made no money.”

He continued, “This the problem with you new artists. Y’all get poppin’ online and then you become more popular than your actual music. You $900,000 in the whole and I got every f—king receipt.” Boat then brought up her viral On the Radar freestyle and said he was trying to make her pop off and it worked. “I slowed the beat down, I put 808s specifically on your verse so when it got to your part and the beat dropped, everyone would be like, ‘This girl is the craziest one.’”

For whatever reason, Boat finds himself in these situations and even went as far as to claim he was going to stop talking on the Internet . “I’m not doing no more talkin’,” Yachty said on Instagram Live last month. “I don’t got s—t else to say. I’m gone off this internet s—t. I think I’m gone for the rest of the year. I swear to God. I ain’t got s—t else to say.

Karrahbooo has yet to respond.

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Lil yachty blasts former artist karrahbooo and ex co-host mitch in rant over “disrespect”.

"All I do is help people, bro."

By Amber Corrine

Amber Corrine

Staff Writer, News

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Lil Yachty  recently went live and blasted his former artist Karrahbooo  and ex-podcast co-host, Mitch , for “disrespecting” him after he helped them.

Yachty first addressed rumors that Karrahboo was no longer part of Concrete Boys on Thursday (Aug. 22) via Instagram Live. “Don’t get on here and make a scene ‘bout ni**as kicked you out,” he said when addressing her exit from the label. He added that he also gave her money, jewelry, and served as her stylist.

Lil Yachty took to Instagram Live to accuse Karrahboo of being $900k in debt, claiming he was responsible for styling her and writing all of her music, while also alleging that she has been verbally abusive towards him. pic.twitter.com/yauC2WM0N4 — WooSupreme ?? (@WoobensSupreme) August 23, 2024

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“I slowed the beat down, I put 808s specifically on your verse so when it got to your part and the beat dropped, everyone would be like, ‘This girl is the craziest one,’” he said about her freestyle and career. “I wrote every f**king verse you’ve done. I dressed you. I dressed all five of y’all ni**as bro. I dressed five ni**as every time we stepped out the house. I put an outfit on everybody. I put eight carats of earrings on everybody ear. I put three chains on all y’all neck.”

He continued, “We bought a Cartier watch. I gave you that chrome Rolex, bro. You was waiting tables… What are we talking about ni**a? I changed your mother f**king life and you are here lying, talking about some: ‘We bully you’… That sh*t got me f**ked up, bro. You got me f**ked up, bro. You disrespectful, bro. You talk to people crazy. You tell people that they are nothing. You tell people you’re going to spit on them. You tell people they poor, and you talk to my f**king label crazy. You claim I was stealing money…”

Lil Yachty exposes KarrahBooo and leaks his reference track for her viral On The Radar freestyle pic.twitter.com/O7c2uZStOP — Rap Marathon (@RapMarathon_) August 23, 2024

The “Poland” rapper also called out Mitch and claimed the only reason he started the podcast aside from his rap career was to “help him out.”

“I ain’t want to do no motherf**king podcast ni**a, I’m a motherf**king rapper,” he barked. “Got millions of dollars, I don’t need to talk to other rappers. I did the podcast for Mitch. I done put $400,000 in Mitch pocket. I ain’t f**king with Mitch.”

Lil Yachty goes off on his bestfriend and producer Mitch and cancels their podcast together 'A Safe Place' on IG live, for not clearing up a viral clip "I aint want to do no motherf*cking podcast n*gga, Im a f*cking rapper… I put $400,000 in Mitch pocket…" pic.twitter.com/OX9TloJQ58 — SOUND (@itsavibe) August 23, 2024

Boat’s sentiments came about after clips of their episode with Key Glock made rounds online. At one point, Yachty brought up Mitch not having a purpose in life prior to the podcast.

”Even if I was doing sh*t back then, I’m older now,” Mitch said during the episode when Yachty alleged that his co-host once planned to steal an expensive watch by brandishing a gun. ”[If] I was never in your life, what would you have been doing?” Yachty asked.

In his live, Yachty rhetorically asked why Mitch didn’t go online and say that they were “just playing” regarding his remarks in their Key Glock interview.

See Yachty going off about Karrahbooo and Mitch above and watch the Key Glock interview below.

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Lil Yachty & Karrahbooo Trade More Shots As Concrete Boys Drama Continues

Lil Yachty and Karrahbooo are continuing to go back and forth in a feud that has seemingly been brewing for some time.

After Karrah recently departed his Concrete Boys collective, Yachty went on a rant about his former assistant turned artist late last week, accusing her of being “verbally abusive” toward his bodyguard and alleging he wrote all of her raps.

She then clapped back and denied that her songs were written by Yachty and told him to stop bullying her.

Now in their newest exchange, Karrah is asking to be left alone and accuses Yachty of coming at her for no reason.

“I’ll never forget this feeling, this chapter of my life. i’ll never be the same, I’ll never forget who wasn’t there for me,” she said on her Instagram Story. “I done chomped people out/spent my last/slapped folks 4 n-ggas, I ride every time naturally but that’s just how I am. Nobody owe me shit tbh im just taking a mental note.”

She continued: “I can’t even look at most people da same way, to know the truth and watch a grown man with 12 million followers overly lie on my name and publicly bully me for literally no reason at all while I silently been conquering all da shit n-ggas been throwing at me this whole time behind closed doors. I’ll never ignore the signs again and I will never stop no matter how much they hate me.”

Lil Yachty & Karrahbooo trade more shots as Concrete Boys drama continues pic.twitter.com/9efncOplzX — HipHopDX (@HipHopDX) August 26, 2024

In response, Yachty to his own Instagram Story and simply wrote: “Don’t throw rocks and hide your hand.”

This prompted another reply from Karrahbooo.

related news

August 21, 2024

“I never threw rocks and u have my number u big grown b^itch leave me alone literally @lilyachty. I never said nothing about shit and I still ain’t said nothing bout what’s really going on. I don’t want no beef with you industry people. Just move on wit ur life. Stop tryna bring me down when I stay out the way I’m done talking u got it yo character gone speak for itself.”

Lil Yachty’s initial outburst was seemingly sparked by a social media post claiming that Karrahbooo had been bullied out of the Concrete Boys.

A restaurant employee claimed on X to have been told by Karrah herself that she had been “kicked out” of the collective and that the group members were “bullying her a lot.”

Karrahbooo later made a vague reference to the drama on her own X account, quote tweeting her own post which said: “ion say too much cuz I know shit gone unfold on its own,” with the comment: “this aged well.”

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On Sunday (July 28), Lil Yachty made it clear that he has more cash than the internet claims.

Over the weekend, social media reacted to his and ian’s Friday (July 26) release, “Hate Me,” in which the Nuthin’ 2 Prove artist spat, “Know I’m richer than your favorite rapper / If I’m not, then, God, kill my momma, huh / Biggest house on the street / The first Blacks here like Obama.”

“What possessed him to put this on his mom?” questioned one Twitter user. Another person replied with a screenshot of Playboi Carti ‘s, Kendrick Lamar’s and Lil Yachty’s reported net worths, which were $20 million, $90 million and $8 million, respectively. They also wrote, “Damn, he willingly jumped on that crack [with] both feet.”

Not long after, Yachty chimed in on the conversation to set the record straight. “I made $8 million in my first eight months of rapping in 2016. On God,” he quote-tweeted the post before adding, “Y’all be letting this internet guide y’all. In real life, s**t is different, I’m telling [you].”

Since 2015’s “One Night” turned him into a rap star, Yachty has worked with dozens of brands and even started his own at one point. He has teamed up with Sprite, Target, Adidas and McDonald’s and was appointed the creative director of Nautica in 2017.

Around the same time, Quality Control Music’s Pierre “P” Thomas claimed, “Lil Yachty made $13 million dollars in 16 months. Who gives a f**k about you n**gas’ opinion?” According to Complex , the bulk of the rapper’s revenue came from live shows, features and endorsements.

On the music side, Lil Yachty and James Blake debuted their joint project, Bad Cameo , in June. Despite having no guest contributors, it spawned fan favorites like “Save The Savior,” “Midnight” and “Woo.”

“I mean, granted, I think James has worked with [quite a] substantial amount of Hip Hop artists, but this project is so left for both of us,” the Georgia native claimed in a teaser clip shared in February.

Lil Yachty Reveals AI-Generated Album Cover for ‘Let’s Start Here,’ Depicting Demented Boardroom of Executives

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Lil Yachty has revealed the artwork and release date for his forthcoming album, “Let’s Start Here,” set to debut Jan. 27 on Quality Control Music and Motown Records.

Ever the provocateur, the rapper’s new cover art previews an AI-generated image of what seems to be seven executives sitting next to each other in suits. With malformed faces akin to a psychedelic trip down the rabbit hole, the artwork seems unremarkable upon first glance. However, the longer you stare at their faces, they look inhuman, with contorted facial features and warped smiles.

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In an interview with Icebox last year , the “ Minnesota ” rapper has expressed that his “new album is a non-rap album,” hence the second chapter that he alludes to in his Instagram post. Yachty explains: “It’s alternative, it’s sick!” After recently collaborating with artists such as Tame Impala, he’s been in the process of creating a “psychedelic alternative project… [with] all live instrumentation.”

Slowly shedding major label support, Yachty now has his own label and creative consultant company, Concrete Records and Concrete Family, respectively. Working closely with Concrete Family, Yachty teamed up with the General Mills cereal brand in 2020 for a limited collaboration with Reese’s Puffs and has an undisclosed sneaker set to be released at a later date. Similar to his 2021 mixtape, “Michigan Boat Boy,” which featured almost solely Detroit artists including Rio Da Yung OG and Babyface Ray, Yachty plans to also release a mixtape with the Concrete Boys collective sometime this year.

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Rapper and Entrepreneur Lil Yachty — Future 25

By Jeff Ihaza

This story appears in Rolling Stone ‘s 2021 Future of Music issue , a special project delving into the next era of the multibillion-dollar hitmaking business. Read the other stories here .

Teenage Lil Yachty was already plotting an empire when his single “Minnesota” went viral in 2016. Today, at 23, he’s an exemplar of a modern celebrity: There’s the music, of course, which he releases at a consistent clip, but there are also collaborations with brands like Nautica and Target and appearances in movies like How High 2. He signed an endorsement deal with Sprite and collaborated with Reese’s Puffs cereal.

He’s working on a film inspired by the card game Uno. He has a new label imprint called Concrete Boyz. (A nod to the rap moguls of yesteryear, with new signees getting an iced-out chain.)

Yachty, whose real name is Miles Parks McCollum, earned himself the title of “King of the Teens” early on. As the music industry began looking toward younger stars to navigate changing modes of communication and consumption online, Yachty came to represent the digital-native music listener. The type of fan that engages with the musicians they admire via dozens of online touchpoints seamlessly. Fitting, then, that Yachty was among the first generation of rappers and musicians on Twitch, the live-streaming app popular with gamers, that is increasingly gaining traction in the music industry. He was also an early evangelist of Discord, the messaging platform that has become a central part of fan communities online. In April he collaborated with the company on “sound packs,” which allowed users to replace the app’s normal notifications with sounds he created.

“I’m so connected on the internet,” Yachty says. “People know I’m on there, and people know me for talking and being goofy. It helps on a lot of my deals, my character.”

There have been a lot of deals. Yachty reportedly made $13 million on endorsements in 2016 and 2017 — a figure he responds to by simply saying, “Work hard, play hard.” He says he spends more than $50,000 a month on various expenses: “I have many assets and insurance, plus an elaborate payroll.”

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He was one of the first rappers to hop on the crypto craze, selling something called a “YachtyCoin” last December in an auction on the platform Nifty Gateway. According to a report from Coinbase, the token sold for $16,050.

Early in his career, Yachty met with Quality Control records co-founder Kevin “Coach K” Lee to map out a vision for his career. “One of the biggest things he talked about was being a brand. Being bigger than just an artist — being a mogul,” Yachty explains. “That was something we truly believed in. And that’s what we did.”

In the slow-down of the pandemic, he had his first chance to think about how quickly he had become famous : “It was a full year from walking across the stage in high school to then I’m in this penthouse in midtown Atlanta, I got this G-wagon, put my mother in a house. It’s a fast life. You not ever getting the chance to think about a lot of shit.”

For Yachty, all his projects are not simply hyper-ambitious money-making, but a worthwhile challenge as well. “I think that’s what’s fun. I enjoy branching out and just seeing what else I can do,” he says. “Me, personally, I wanted to have the endorsements and act and do all of these things. But you got to make yourself available. It all depends on what kind of career you want to have.”

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Let’s Start Here.

Quality Control / Motown

February 1, 2023

At a surprise listening event last Thursday,  Lil Yachty   introduced his new album  Let’s Start Here. , an unexpected pivot, with a few words every rap fan will find familiar: “I really wanted to be taken seriously as an artist, not just some SoundCloud rapper or some mumble rapper.” This is the speech rappers are obligated to give when it comes time for the drum loop to take a backseat to guitars, for the rapping to be muted in favor of singing, for the ad-libs to give it up to the background singers, and for a brigade of white producers with plaque-lined walls to be invited into the fold. 

Rap fans, including myself, don’t want to hear it, but the reality is that in large slices of music and pop culture, “rapper” is thrown around with salt on the tongue. Pop culture is powerfully influenced by hip-hop, that is until the rappers get too close and the hands reach for the pearls. If anything, the 25-year-old Yachty—as one of the few rappers of his generation able to walk through the front door anyway because of his typically Gushers-sweet sound and innocently youthful beaded braid look—might be the wrong messenger. 

What’s sour about Yachty’s statement isn’t the idea that he wants to be taken seriously as an artist, but the question of  who  he wants to be taken seriously by. When Yachty first got on, a certain corner of rap fandom saw his marble-mouthed enunciation and unwillingness to drool over hip-hop history as symbols of what was ruining the genre they claimed to love. A few artists more beholden to tradition did some finger-wagging— Pete Rock and  Joe Budden ,  Vic Mensa and  Anderson .Paak , subliminals from  Kendrick and  Cole —but that was years ago, and by now they’ve found new targets. These days, Yachty is respected just fine within rap. If he weren’t, his year-long rebirth in the Michigan rap scene, which resulted in the good-not-great  Michigan Boy Boat , would have been viewed solely as a cynical attempt to boost his rap bona fides. His immersion there felt earnest, though, like he was proving to himself that he could hang. 

The respect Yachty is chasing on  Let’s Start Here. feels institutional. It’s for the voting committees, for the suits; for  Questlove to shout him out as  the future , for Ebro to invite him  back on his radio show and say  My bad, you’re dope.  Never mind if you thought Lil Yachty was dope to start with: The goal of this album is to go beyond all expectations and rules for rappers.

And the big pivot is… a highly manicured and expensive blend of  Tame Impala -style psych-rock, A24 synth-pop, loungey R&B, and  Silk Sonic -esque funk, a sound so immediately appealing that it doesn’t feel experimental at all. In 2020, Yachty’s generational peers,  Lil Uzi Vert and  Playboi Carti , released  Eternal Atake and  Whole Lotta Red : albums that pushed forward pre-existing sounds to the point of inimitability, showcases not only for the artists’ raps but their conceptual visions. Yachty, meanwhile, is working within a template that is already well-defined and commercially successful. This is what the monologue was for? 

To Yachty’s credit, he gives the standout performance on a crowded project. It’s the same gift for versatility that’s made him a singular rapper: He bounces from style to style without losing his individuality. A less interesting artist would have been made anonymous by the polished sounds of producers like  Chairlift ’s Patrick Wimberly,  Unknown Mortal Orchestra ’s Jacob Portrait, and pop songwriters Justin and Jeremiah Raisen, or had their voice warped by writing credits that bring together  Mac DeMarco ,  Alex G , and, uh,  Tory Lanez . The production always leans more indulgent than thrilling, more scattershot than conceptual. But Yachty himself hangs onto the ideas he’s been struggling to articulate since 2017’s  Teenage Emotions : loneliness, heartbreak, overcoming failure. He’s still not a strong enough writer to nail them, and none of the professionals collecting checks in the credits seem to have been much help, but his immensely expressive vocals make up for it. 

Actually, for all the commotion about the genre jump on this project, the real draw is the ways in which Yachty uses Auto-Tune and other vocal effects as tools to unlock not just sounds but emotion. Building off the vocal wrinkle introduced on last year’s viral moment “ Poland ,” where he sounds like he’s cooing through a ceiling fan, the highlights on  Let’s Start Here. stretch his voice in unusual directions. The vocals in the background of his wistful hook on “pRETTy” sound like he’s trying to harmonize while getting a deep-tissue massage. His shrill melodies on “paint THE sky” could have grooved with  the Weeknd on  Dawn FM . The opening warble of “running out of time” is like Yachty’s imitation of  Bruno Mars imitating  James Brown , and the way he can’t quite restrain his screechiness enough to flawlessly copy it is what makes it original.

Too bad everything surrounding his unpredictable and adventurous vocal detours is so conventional. Instrumental moments that feel like they’re supposed to be weird and psychedelic—the hard rock guitar riff that coasts to a blissful finale in “the BLACK seminole.” or the slow build of “REACH THE SUNSHINE.”—come off like half-measures.  Diana Gordon ’s falsetto-led funk on “drive ME crazy!” reaches for a superhuman register, but other guest appearances, like  Fousheé ’s clipped lilts on “pRETTy” and  Daniel Caesar ’s faded howls on the outro, are forgettable. None of it is ever  bad : The synths on “sAy sOMETHINg” shimmer; the drawn-out intro and outro of “WE SAW THE SUN!” set the lost, trippy mood they’re supposed to; “THE zone~” blooms over and over again, underlined by  Justine Skye ’s sweet and unhurried melodies. It’s all so easy to digest, so pitch-perfect, so safe.  Let’s Start Here. clearly and badly wants to be hanging up on those dorm room walls with  Currents and  Blonde and  IGOR . It might just work, too. 

Instead, consider this album a reminder of how limitless rap can be. We’re so eager for the future of the genre to arrive that current sounds are viewed as restricting and lesser. But rap is everything you can imagine. I’m thinking about “Poland,” a song stranger than anything here: straight-up 1:23 of chaos, as inventive as it is fun. I took that track as seriously as anything I heard last year because it latches onto a simple rap melody and pushes it to the brink. Soon enough, another rapper will hear that and take it in another direction, then another will do the same. That’s how you really get to the future. 

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Music Features

Lil yachty's delightfully absurd path to 'let's start here'.

Matthew Ramirez

LOS ANGELES, CA - OCTOBER 29: Lil Yachty performs on the Stage during day 2 of Camp Flog Gnaw Carnival 2017 at Exposition Park on October 29, 2017 in Los Angeles, California. Rich Fury/Getty Images hide caption

LOS ANGELES, CA - OCTOBER 29: Lil Yachty performs on the Stage during day 2 of Camp Flog Gnaw Carnival 2017 at Exposition Park on October 29, 2017 in Los Angeles, California.

Lil Yachty often worked better as an idea than a rapper. The late-decade morass of grifters like Lil Pump, amidst the self-serious reign of Future and Drake (eventual Yachty collaborators, for what it's worth), created a demand for something lighter, someone charismatic, a throwback to a time in the culture when characters like Biz Markie could score a hit or Kool Keith could sustain a career in one hyper-specific lane of rap fandom. Yachty fulfilled the role: His introduction to many was through a comedy skit soundtracked by his viral breakout "1 Night," which tapped into the song's deadpan delivery and was the perfect complement for its sleepy charm. The casual fan knows him best for a pair of collaborations in 2016: as one-half of the zeitgeist-defining single "Broccoli" with oddity D.R.A.M., or "iSpy," a top-five pop hit with backpack rapper Kyle. Yachty embodied the rapper as larger-than-life character — from his candy-colored braids to his winning smile — and while the songs themselves were interesting, you could be forgiven for wondering if there was anything substantial behind the fun, the grounds for the start of a long career.

As if to supplement his résumé, Yachty seemed to emerge as a multimedia star. Perhaps you remember him in a Target commercial; heard him during the credits for the Saved by the Bell reboot; spotted him on a cereal box; saw him co-starring in the ill-fated 2019 sequel to How High . TikTok microcelebrity followed. Then the sentences got more and more absurd: Chef Boyardee jingle with Donny Osmond; nine-minute video cosplaying as Oprah; lead actor in an UNO card game movie. Somewhere in a cross-section of pop-culture detritus and genuine hit-making talent is where Yachty resides. That he didn't fade away immediately is a testament to his charm as a cultural figure; Yachty satisfied a need, and in his refreshingly low-stakes appeal, you could imagine him as an MTV star in an alternate universe. Move the yardstick of cultural cachet from album sales to likes and he emerges as a generation-defining persona, if not musician.

Early success and exposure can threaten anyone's career, none so much as those connected to the precarious phenomenon of SoundCloud rap. Yachty's initial peak perhaps seeded his desire years later to sincerely pursue artistry with Let's Start Here , an album fit for his peculiar trajectory, because throughout the checks from Sprite and scolding Ebro interviews he never stopped releasing music, seemingly to satisfy no one other than himself and the generation of misfits that he seemed to be speaking for.

But to oversell him as a personality belittles his substantial catalog. Early mixtapes like Lil Boat and Summer Songs 2 , which prophetically brought rap tropes and pop sounds into harmony, were sustained by the teenage artist's commitment to selling the vibe of a track as he warbled its memorable hook. It was perhaps his insistence to demonstrate that he could rap, too, that most consistently pockmarked his output during this period. These misses were the necessary growing pains of a kid still finding his footing, and through time and persistence, a perceived weakness became a strength. Where his peers Lil Uzi Vert and Playboi Carti found new ways to express themselves in music, Yachty dug in his heels and became Quality Control's oddball representative, acquitting himself on guest appearances and graduating from punchline rapper to respectable vet culminating in the dense and rewarding Lil Boat 3 from 2020, Yachty's last official album.

Which is why the buzzy, viral "Poland" from the end of 2022 hit different — Yachty tapped back into the same lively tenor of his early breakthroughs. The vibrato was on ten, the beat menaced and hummed like a broken heater, he rapped about taking cough syrup in Poland, it was over in under two minutes and endlessly replayable. Yachty has already lived a full career arc in seven years — from the 2016 king of the teens, to budding superstar, to pitchman, to regional ambassador. But following "Poland" with self-aware attempts at similar virality would be a mistake, and you can't pivot your way to radio stardom after a hit like that, unless you're a marketing genius like Lil Nas X. How does he follow up his improbable second chance to grab the zeitgeist?

#NowPlaying

Lil yachty, 'poland'.

Let's Start Here is Lil Yachty's reinvention, a born-again Artist's Statement with no rapping. It's billed as psychedelic rock but has a decidedly accessible sound — the sun-kissed warmth of an agreeable Tame Impala song, with bounce-house rhythms and woozy guitars in the mode of Magdalena Bay and Mac DeMarco (both of whom guest on the album) — something that's not quite challenging but satisfying nonetheless. Contrast with 2021's Michigan Boy Boat , where Yachty performed as tour guide through Michigan rap: His presence was auxiliary by function on that tape, as he ceded the floor to Babyface Ray, Sada Baby and Rio Da Yung OG; it was tantalizing curation, if not a work of his own personal artistry. It's tempting to cast Let's Start Here as another act of roleplay, but what holds this album together is Yachty's magnetic pull. Whether or not you're someone who voluntarily listens to the Urban Outfitters-approved slate of artists he's drawing upon, his star presence is what keeps you engaged here.

Yachty has been in the studio recording this album since 2021, and the effort is tangible. He didn't chase "Poland" with more goofy novelties, but he also didn't spit this record out in a month. Opener (and highlight) "The Black Seminole" alternates between Pink Floyd and Jimi Hendrix-lite references. It's definitely a gauntlet thrown even if halfway through you start to wonder where Yachty is. The album's production team mostly consists of Patrick Wemberly (formerly of Chairlift), Jacob Portrait (of Unknown Mortal Orchestra), Jeremiah Raisen (who's produced for Charli XCX, Sky Ferreira and Drake) and Yachty himself, who's established himself as a talented producer since his early days. (MGMT's Ben Goldwasser also contributed.) The group does a formidable job composing music that is dense and layered enough to register as formally unconventional, if not exactly boundary-pushing. Yachty frequently reaches for his "Poland"-inspired uber-vibrato, which adds a bewitching texture to the songs, placing him in the center of the track. Other moments that work: the spoken-word interlude "Failure," thanks to contemplative strumming from Alex G, and "The Ride," a warm slow-burn that coasts on a Jam City beat, giving the album a lustrous Night Slugs moment. "I've Officially Lost Vision" thrashes like Yves Tumor.

Yet the best songs on Let's Start Here push Yachty's knack for hooks and snaking melodies to the fore and rely less on studio fireworks — the laid-back groove of "Running Out of Time," the mournful post-punk of "Should I B?" and the slow burn of "Pretty," which features a bombastic turn from vocalist Foushee. That Yachty's vaunted indie collaborators were able to work in simpatico with him proves his left-of-center bonafides. It's a reminder that he's often lined his projects with successful non-rap songs, curios like "Love Me Forever" from Lil Boat 2 and "Worth It" from Nuthin' 2 Prove . That renders Let's Start Here a less startling turn than it may appear at first glance, and also underlines his recurring talent for making off-kilter pop music, a gift no matter the perceived genre.

At a listening event for the record, Yachty stated: "I created [this] because I really wanted to be taken seriously as an artist. Not just some SoundCloud rapper, not some mumble rapper. Not some guy that just made one hit," seemingly aware of the culture war within his own genre and his place along the spectrum of low- to highbrow. To be sure, whether conscious of it or not, this kind of mentality is dismissive of rap music as an artform, and also undermines the good music Yachty has made in the past. Holing up in the studio to make digestibly "weird" indie-rock with a cast of talented white people isn't intrinsically more artistic or valid than viral hits or a one-off like "Poland." But this statement scans less as self-loathing and more as a renewed confidence, a tribute to the album's collective vision. And people like Joe Budden have been saying "I don't think Yachty is hip-hop " since he started. So what if he wants to break rank now?

Lil Yachty entered the cultural stage at 18, and has grown up in public. It adds up that, now 25, he would internalize all the scrutiny he's received and wish to cement his artistry after a few thankless years rewriting the rules for young, emerging rappers. Let's Start Here may not be the transcendent psychedelic rock album that he seeks, but it is reflective of an era of genreless "vibes" music. Many young listeners likely embraced Yachty and Tame Impala simultaneously; it tracks he would want to bring these sounds together in a genuine attempt to reach a wider audience. Nothing about this album is cynical, but it is opportunistic, a creation in line with both a shameless mixed-media existence and his everchanging pop alchemy. The "genre" tag in streaming metadata means less than it ever has. Credit to Yachty for putting that knowledge to use.

Lil Yachty Sends Social Media Into A Frenzy After Temporarily Unfollowing Drake

L il Yachty is one of Drake’s greatest collaborators, as evidenced by joint records like “Oprah's Bank Account,” “Another Late Night,” and “ Jumbotron S**t Poppin .” However, on Tuesday (Aug. 20), the Quality Control Music artist put their relationship in the spotlight after he briefly unfollowed the Toronto native on Instagram.

Up to this point, both rappers have stayed silent on the situation. Their fans, on the other hand, haven't held back, with some churning out theories and others speculating there’s no trouble at all. “No way Yachty and Drake fell out… Their friendship was beautiful,” read one Twitter post.

“Yachty and Drake [are] not beefing. You [motherf**kers are] so weird and in too deep [with] this social media s**t,” said another user. Elsewhere, someone theorized a hypothetical feud between the pair: “I think it might be the most [lopsided] victory of all time.” See more reactions below.

While the true reason Lil Yachty unfollowed Drake is up in the air, there is speculation it might be over his seemingly dropped verse from the yet-to-be-released “ Supersoak .” Earlier in the week, DJ Akademiks unveiled a preview of the track and its video on Twitch, but the “One Night” hitmaker was conspicuously absent.

It's unclear if Lil Yachty chose to sit the record out or if something else led to his removal, especially since it had already hit a snag with sample clearance issues from Mr_Hotspot . “Hopefully, they re-record the clean reference, and we come out with the clean ‘Goodness Gracious’ altogether,” the artist said. “It’ll be good for both of their brands like that, and I’m blessed to work with children, so we just gotta make it clean for them.”

Mr_Hotspot went on to emphasize, “We don’t need no children getting whooped ’cause they said this or that, you understand? And if you look at the backside, it’s the children who really runnin’ these views up. So, if we make sure both verses clean, everybody coming clean, everybody gonna benefit for sure.”

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Lil Yachty Breaks Boundaries and Takes on Rap Conservatism

A conversation about the hip-hop eccentric’s experiments, and the benefits (and perils) of collaborating outside an artist’s established genre..

Hosted by Jon Caramanica. Produced by Pedro Rosado.

Subscribe to Popcast! Apple Podcasts | Spotify | Stitcher | Amazon Music

Over eight full-length releases since 2016, the Atlanta rap eccentric Lil Yachty has carved out several micro niches — he’s been a novelty rap auteur, a sing-rap warbler, a student and emulator of punchline-heavy Michigan rap.

But his latest album, “Let’s Start Here.,” is stirring debate about how Lil Yachty is testing hip-hop boundaries, and why he feels compelled to test them at all. It’s an exploration of psychedelic rock with pop edges that finds Lil Yachty collaborating with indie-rock writers and producers, which is a sonic, if not dispositional, departure.

On the new Popcast, a conversation about how young rappers often find themselves at odds with their elders, how Lil Yachty has leveraged casualness as he’s experimented with styles, and how collaborating outside the genre you made your name in can be fraught both musically and critically.

Jayson Buford, who writes about music for Stereogum and others

Justin Charity, staff writer at The Ringer and a host of the Sound Only podcast

Connect With Popcast. Become a part of the Popcast community: Join the show’s Facebook group and Discord channel . We want to hear from you! Tune in, and tell us what you think at [email protected] . Follow our host, Jon Caramanica, on Twitter: @joncaramanica .

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Hip-hop got its start in a Bronx apartment building 50 years ago. Here’s how the concept of home has been at the center of the genre ever since .

Lil Yachty's Concrete Boys Drop New Banger "FAMILY BUSINESS"

Last year, Lil Yachty launched his new label CONCRETE BOYS under Quality Control. He's already gotten to work on filling out the roster with impressive young talent and has a new compilation on the way to help show off their talents. Last year the label dropped "MO JAMS" which came with the announcement of the upcoming compilation tape, even though the song isn't expected to appear on it. But now were finally getting a taste of some of Yachty's artists.

Lil Yachty himself is joined by CAMO and KARRAHBOOO on the absolute banger of a new song "FAMILY BUSINESS." The track also comes with an accompanying music video that is heavily stylized. It featured the various label members in matching baggy red shirts and big jeans in a variety of locations like a living room and outside a gas station. The description for the song also includes a link to pre-order the upcoming full label compilation, which also won't include this new song. It officially confirms that the album will drop pretty soon, hitting streaming on April 5.

Read More: Lil Yachty Drops By For His "On The Radar Freestyle"

Lil Yachty And Concrete Boys' "FAMILY BUSINESS"

Lil Yachty just appeared on another new single from an up-and-coming talent. He teamed up with breakthrough TikTok star NEMZZZ for a sentimental new single called "IT'S US." That came just a few weeks after he teamed up with one of the breakthrough stars of electronica in 2023. Fred Again... had a massive year last year and kicked off his 2024 with the track "Stayinit" which featured an appearance from Yachty . What do you think of the new single from Lil Yachty's label Concrete Boyz? Are there any members of the group that you think have breakout potential? Let us know in the comment section below.

Read More: Lil Yachty Divulges On Potential Drake Collab Album

Quotable Lyrics: Two pints, just Teezo Touchdown'd, I'm finna pour 'em both Geekin' off two X pills, my b*tch look like kaleidoscope I don't trip 'bout much, play 'bout my money or pints, I gotta fold you He such a stand up guy, how they f*ck him over?

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